Cool Japan (With Hon. Ichita Yamamoto)

Cool Japan (with Hon. Ichita Yamamoto)

In this week’s episode of Tokyo on Fire we have the pleasure of welcoming Hon. Ichita Yamamoto, who is a member of the House of Councillors, as well as special advisor for IT strategy to president of the Liberal Democratic Party (which, coincidently, is Prime Minister Abe). Delve into what Cool Japan represents and the future of branding Japan!

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